This design was inspired by the brand’s five core values – innovation, honesty, care, trust and sustainability. Simple and modern icons represent the primary and secondary flavour of each product, with unique compositions incorporating the brand’s core values. The overall white packaging creates a wonderful contrast between the different elements. Placing the nutritional info front and centre ties into the brand’s promise of honesty. All these elements combine for packaging that’s unique, beautiful, functional and stands out on shelves.