Swartland Winery Private Collection

Client

Swartland Winery: Private Collection

Scope

Packaging design

Project Rationale

The Swartland Private Collection labels radiate modern sophistication. The different coloured landscapes used on the labels were inspired by the iconic undulating Swartland landscapes. The colour changes represent the different seasons and their influence on these landscapes. The lighter wines feature lighter colours, as these wines are best enjoyed in the sunny summer. The red wines are conversely ideal for sunset moments. The white border encourages the consumer to make memories, hinting at a picture worth framing.

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The Brand

Swartland Winery is situated in the Swartland, one of the celebrated wine regions in South Africa. The winery harvests its grapes from wine farms spread out on the hills around Malmesbury. These vineyards benefit from the constant cool breezes from the Atlantic Ocean, while surrounding mountain ranges add another dimension to the grapes. Over the past 70 years, the winery has evolved from a cooperative cellar into a private wine company that offers an all-in-one wine experience.