From a cellar fire that nearly destroyed all the wine in barrel, grew a beautiful story that contributed to the natural evolution of the Roodeberg brand – Roodeberg Black. Like a phoenix rising from the ashes, the marketing concept needed to reflect a dramatic approach that enhanced this intriguing story. Roodeberg Black, with its darker, ripe fruit flavours and rich aesthetic, still ties to the overall Roodeberg brand story of togetherness and sharing.