Baleia

Client

Baleia Wines & Olive Oil

Scope

Packaging design, video/motion, brand story

Project Rationale

Over the years, we have had the opportunity and privilege to create multiple packaging designs for the Baleia brand. Across their range, their voice has always been strongly connected to the Mediterranean climate and way of life, plus their unique proximity to the ocean. This is an integral part of the Baleia identity, evident in the use of intricate illustrations and finishes communicating a rich narrative. The colour blue is synonymous with the brand, communicating elements like the ocean and cool breezes.

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The Brand

Baleia’s vineyards and olive groves are located on rare terroir a stone’s throw from St Sebastian Bay, known as the whale nursery of South Africa. Inspired by the Mediterranean climate and their love of food and superbly crafted wine, the Joubert family has produced the Baleia range of products since 2009. Baleia, Portuguese for whale, is the only producer in the Lower Duivenhoks River ward. Here, unique limestone soils, laden with rich salt deposits, make for interesting, distinctive premium wines and olive oil.
Awards Bronze Medal Winner at Winemag.co.za Label Design Awards (Casa de Baleia)
Strategy Golden Ratio
Photography Riehan Bakkes & Adel Ferreira
Original Artworks Doug Powell (Casa de Baleia); Louise Venter (Extra Virgin Olive Oil, Directory Blend)