Neil Ellis

Client

Neil Ellis Private Cellar

Scope

Packaging design, interactive map design, brand story document

Project Rationale

As a wine pioneer in South Africa, Neil Ellis Private Cellar has been synonymous with class and excellence for over fifty years. The brand exudes elegance and so the design approach had to reflect this quality. As the name carries so much weight, keeping the Neil Ellis logo and brand mark as the main feature on the label, was paramount. Pairing it with an exceptional illustration ensures the consumer is met with a feeling of trust and distinction.

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The Brand

In 1984, Neil Ellis sourced grapes from vineyards not of his own and produced wine in rented cellar space, pioneering the trend of site-specific wines locally. His vision, the pursuit of quality, extended out of the cellar and into the vineyards where varieties would excel and best express a particular style of wine reflective of their environment. Today, past experience and knowledge are applied to modern techniques and technologies for continued excellence.
Strategy Golden Ratio
Illustrations Doug Powell