The echt brand was inspired by the wave of interest in healthier living, self-awareness and self-care centred around gut health. Natural ingredients and processes are used to help balance the gut and release each person’s happier side. This organic approach to health is authentic and natural, captured in the brand name – echt. The packaging design features an organic pattern as its main focus, adding to the brand’s natural essence. The use of bright colours adds a sense of optimism – a happy body can carry a happy mind and spirit.