Simonsvlei Paragon

Client

Simonsvlei: Paragon Brandy

Scope

Packaging design, medal design, single outer carton design

Project Rationale

Paragon Brandy can be seen as the pinnacle of the Simonsvlei portfolio, hence the medal design detail. The elegant label speaks volumes with its minimalist touches of opulence. The use of dark blue complements the impeccable hue of this aged brandy, contrasting with the two different foil colours used. The name itself refers to the black touchstone that was once used to judge the purity of gold or silver. When it comes to making exceptional brandy, there is no element more precious than copper, inspiring the secondary colour on these labels.

Read more

The Brand

Simonsvlei is where the artistry of winemaking meets the breathtaking landscapes of Paarl in South Africa. Nestled in the heart of the renowned Cape Winelands, Simonsvlei has been a beacon of excellence in the world of wine for generations. Their story is one of tradition, innovation, and an unwavering commitment to producing exceptional wines that capture the essence of this fertile and picturesque region. They create wines that are inclusive, offering something for every consumer.