This citrus carton radiates modern and fresh energy with its dramatic dark background and vibrant orange and green shapes. The design is all about contrast – its black background ensures that the citrus is presented at its best. On a more conceptual level, the use of black denotes a feeling of elegance, power and sophistication to the otherwise bright colour scheme. A modern, abstract and fragmented citrus fruit is used as the primary design element, emphasising the client’s analytical approach to fruit growing.