KWV Classic Collection

Client

KWV: Classic Collection

Scope

POS, NPD launch video, content creation, marketing concept

Project Rationale

An important addition to the KWV Classic Collection wine portfolio, the Cape Blend merges some of South Africa’s best red grapes. This wine is a proudly South African Pinotage-based blend representing South Africa’s winemaking heritage and diverse terroir. The launch video represents a marketing concept celebrating all the proudly South African synergistic opposites. The concept copy was written around this uniqueness and promoting unity, while the visuals are designed to be fresh, modern and cheerful.

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The Brand

KWV, a wine & spirits producer in South Africa, is recognised worldwide for its pioneering products and award-winning brands. With access to grapes from more than 50 farms and 400 vineyard sites across the Western Cape, KWV’s ability as a commercial producer to source the finest quality grapes for a premium expression of the Cape Winelands is unrivalled. As a destination, KWV offers a wide variety of tasting experiences that showcase their enormous range of products to match every palate.