The brief was to seamlessly incorporate a new tagline for Annabelle into the existing identity, while also adding refreshing touches. The Queen of Bubbles logo was created as the sole lock-up for the brand to become synonymous with the Annabelle brand. As part of the new-look transition, POS material merged this new lock-up with the brand’s timeless and constant colour palette, plus fresh, modern touches. The latest trends and to stay relevant, key to the brand, were weaved into the product launch video for the Annabelle can.