Olifantsberg

Client

Olifantsberg

Scope

Packaging design

Project Rationale

The packaging design of Olifantsberg is rooted in the location of the vineyards. It reflects the natural elements of the area, with the look and feel of both wine ranges echoing the different layers of the mountain and earth. The simplistic design and clever use of printing and finishing create an illusion of sand and texture. A signature feature of the Olifantsberg Mountain terroir is the mist, which is interpreted as the soul of the elephants who roamed this area decades ago.

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The Brand

Olifantsberg Wines is located on the slopes of the Olifantsberg Mountain in the Breedekloof Valley of South Africa. Their premium wines convey this unique location and a distinctive sense of place. Honest is the word that best describes the wines of Olifantsberg – wines that reflect the legend of Olifantsberg and its distinct personality. Their respect for nature fuels their dedication to sustainable farming practices. To them, the magic lies in no single element, but in the synergy of all characteristics combined.
Awards Bronze Medal Winner at Winemag.co.za Label Design Awards
Strategy Golden Ratio
Original Artworks Stefan Grobbelaar