Backsberg Live the Journey Campaign

Client

DGB: Backsberg

Scope

Live the journey campaign: Co-branded logo design, visual concept development, campaign, printed and digital assets

Project Rationale

The Backsberg Live the Journey national campaign heroes the incredible versatility and beauty of South Africa. To celebrate this, a custom-designed luxury road trip was planned for one lucky winner, featuring diverse excursions, world-class food and Backsberg wine to make for perfect photo opportunities. It positioned Backsberg as the preferred everyday luxury wine, complemented by a relaxed yet stylish marketing look. An impactful hero shot and simple typography allow clear brand name and call-out communication.

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The Brand

The Backsberg story is both ancient and modern, a cultivated pairing of heritage and care. As a winery of over 100 years, Backsberg Family Wines celebrates the pioneering spirit of four generations of proud South African Jewish family ownership, and now an exciting new era. The philosophy remains to provide enjoyment to a broad range of wine lovers by sustainably crafting world-class quality wines. As South Africa’s first certified carbon-neutral winery, Backsberg has cemented its reputation as a respected, future-thinking steward of the land.