Client
Dole SA : Fiesta Fresh
Scope
Logo design, Colour Concept
Project Rationale
This fruit-world logo icon represents fresh produce and global ties in one compact icon, with the inclusion of sunrays, also representing the flesh of a fruit as the top portion, a world map in the bottom half, rounded off with a leaf on top to symbolize ‘fresh’. The use of yellow adds energy and joy, associated with a ‘Fiesta’. Blue is symbolic of stability, trust and loyalty while orange is symbolic of optimism and youth. The addition of grey adds a warm touch to this logo that is sophisticated yet approachable.
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The Brand
Since 1998, Dole South Africa has grown to become a formidable presence in South Africa’s fiercely competitive agricultural landscape. With 25 years’ experience in South Africa, Dole South Africa is proud of its heritage and the services it offers to customers around the world.
The scale of their operation is what sets them apart. They are local at heart and global by nature. Fiesta Fresh is the latest addition to their portfolio that offers a wide range of produce both locally and internationally.