When visiting the beautifully untouched area of the Namaqua West Coast, you are struck by the white and sandy beaches, blue skies, green fields and exploding colours of the wildflowers. All of these elements are celebrated in the Namaqua West Coast logo and identity. The colours also reflect the diverse people and culinary delights of the area. This identity is approachable, just like the hospitality of the Namaqua West Coast. Like the people from this area, this identity is eternally youthful, optimistic and lively.