Yerden Eksteen

Client

Yerden Eksteen Wines

Scope

Packaging design, logo design, illustration

Project Rationale

This label design captures the essence of the winemaking couple’s home countries, Argentina and South Africa. This includes the centrepiece Malbec vine, Argentina’s allegory depicted as a female figure, Table Mountain and South Africa’s protea, alongside the iconic Aconcagua Mountain and the Argentinian sun symbol. The image on the front is strengthened by the special die-cut label shape at the back, resembling the Pangea effect (where Africa and South America would connect).

Read more

The Brand

The dynamic duo at Yerden Eksteen Wines made this wine as a testimony that love and passion can move mountains, even continents when combined with an ambitious heart. Winemaking couple Sol, from Argentina, and Pieter Willem, from South Africa, fell in love while crafting wines abroad. Since then their desire to share their dreams in life and in wine has underpinned this project. Their respective Mendocinian and Capetonian heritage and winemaking influences shape the layers of this Malbec and its label design.
Awards Bronze Medal Winner at Winemag.co.za Label Design Awards
Illustrations Doug Powell